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SHAW MOM BLOG

For this PR project, I was tasked to develop a design for Shaw’s Mom Blog Council, a six-month campaign that's incorporated into event materials.

Shaw’s goal was to communicate their style and performance benefits to moms, who are especially likely to purchase carpet for kid-friendly rooms due to its softness, warmth, durability and noise reduction benefits. The way to do this was by connecting with design-savvy mom bloggers and their readers to increase sales.

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